Global Brand Strategy, Enterprise Design, Experiential
THE ROLE - Five years. Multiple divisions. Embedded creative / art director responsible for brand art direction, experiential production, industrial design, and environmental brand storytelling across Boeing's most complex operating environments within Defense Systems, Phantom Works, Space, and Boeing Commercial Airplanes.
THE CHALLENGE - A wave of mergers and acquisitions left Boeing with a fragmented visual identity. Disparate divisions. Disparate creative languages. One enterprise brand that needed to speak coherently enterprise-wide. Getting there required as much organizational fluency as creative direction.
THE SOLUTION - Brand consolidation executed at enterprise scale with a unified visual language created by a vast, talented team from across defense and commercial divisions. Experiential production on a global stage. Industrial design work built in direct collaboration with engineering and simulation teams. Conceptual creative touching all internal and external marketing programs.
It all culminated at the Paris Airshow. Easily one of the most prestigious aerospace events on the planet, attended by heads of state, defense ministers, and the most influential figures in global aviation.
The display design, brand presence, and environmental storytelling delivered there represented the full weight of five years of work. Every system aligned. Every surface considered. Every audience accounted for. There is no larger stage in aerospace and we showed up ready.
PARIS AIR SHOW - CHALET, MEDIA CHALET, EXHIBIT EXPERIENCE
ADDITIONAL PROGRAMS
