Brand Art Direction / Creative Services
Five years. Multiple divisions. One mission: bring the Boeing brand to life across every surface it touched.
The work lived inside of Boeing's most complex environments — Integrated Defense Systems (IDS), Phantom Works and Boeing Commercial Airplanes (BCA). Following a mass of company mergers and acquisitions, the challenge was brand consolidation. Disparate teams, disparate visual languages, one enterprise brand needing to speak coherently across all. This alignment work required as much organizational fluency as creative direction.
The scope was deliberately broad. Brand art direction across defense and commercial aviation divisions. Event and experiential production executed on a global stage. Industrial design work developed in direct collaboration with engineering and simulation teams. Conceptual work touching both future military and civilian programs.
It all culminated at the Paris Airshow. One of the most prestigious aerospace events on the planet, attended by heads of state, defense ministers, and the most influential figures in global aviation. Delivering the Boeing experience on that stage, the display design, the brand presence, the environmental storytelling, was the defining project of five extraordinary years.
There is no larger stage in aerospace. We showed up ready.
PARIS AIR SHOW - CHALET, MEDIA CHALET, EXHIBIT EXPERIENCE
ADDITIONAL PROGRAMS
