Brand Strategy, Integrated Marketing, Creative Direction
THE ROLE - Head of Creative and Marketing. Responsible for providing project direction and building the brand strategy, voice, positioning, and full marketing engine for one of the experiential industry's most capable but under-recognized industry players.
THE CHALLENGE - ET Global Americas had built genuine capability across aerospace, pharmaceuticals, technology, industrial and consumer products. The work was exceptional. The market presence was non-existent.
Few agencies know how to market themselves. ET Global was no exception. The gap between what they could deliver and what the industry knew about them was significant.
THE SOLUTION - Brand built from the inside out, starting with strategy and storyline. From there, a full marketing engine constructed from zero with content development, campaign strategy, PR, email marketing, social media, vehicle graphics, and a video production capability introduced to client teams for the first time.
THE RESULTS - The brand found its footing. Website traffic grew exponentially. Pipeline followed.
On the creative direction front, the proof was in the execution. Trade show floors and live events are unforgiving in the best possible way. Every spatial decision, every material choice, every brand touchpoint happening with success proved the project teams were hitting their marks.
CLIENT FOCUSED CONTENT & EXECUTION
