Head of Creative and Marketing
Few agencies know how to market themselves effectively. ET Global Americas had built genuine experiential capability across aerospace, pharmaceuticals, technology, and consumer products. What it needed was the voice, positioning, and market presence to match.
The brand work started from the inside out.
Working with the Executive Team, the marketing engine was built from the ground up. Strategy, content, vehicle graphics, campaign development, PR, email marketing, social media, and a new video production capability introduced to the client teams for the first time.
Internal collaboration improved. Project management discipline expanded with the 3D design team taking a more integrated role across the production process. The result was a creative project flow that moved faster, communicated better, and delivered with greater precision.
The brand found its footing. The pipeline soon followed.
On the experiential side, the work spoke for itself. Trade show floors and live events are unforgiving in the best possible way. Every spatial decision, every material choice, every moment of brand contact happens in real time, in front of real people, with no second takes. The creative either lands or it doesn't.
At ET Global, it landed. Repeatedly.
CLIENT FOCUSED VIDEO