Brand, Strategy, Process Development, Creative Direction
THE ROLE - Head of Creative. Responsible for rebuilding the creative infrastructure, team development, processes, and brand platform to match the leadership team's ambition for growth.
THE CHALLENGE - Hirschfeld had the talent and the momentum. What it needed was structure. An informal creative process. A brand identity which had outgrown itself. A digital presence requiring a complete rebuild. A social strategy that was reactive at best.
The ask wasn't a refresh. It was a fully functioning creative marketing platform, built from the ground up, fast.
THE SOLUTIONS - Foundation first. Internal creative processes established. Brand identity system simplified and revitalized. Presentation decks modernized. Web presence rebuilt. A contract coast-to-coast video crew network created. Social elevated from reactive to intentional.
The work then started proving itself. Kona Big Wave needed a show-stopping activation concept for a 2026 audience. The Creative Team delivered. Phorm Energy wanted an experiential campaign with real voltage. The Team delivered once again. Both programs were presented with the full force of the newly built brand platform with precision, purpose, and confidence. Both projects closed.
THE RESULTS - Ten months. Creative team reinforced. Processes built. Brand reborn. Website live, SEO and analytics in place, regional video teams built, PR established. Social media team engaged and producing content worth watching. Proud of what the team was becoming.
Always leave things better than you found them.
KONA BIG WAVE CONCEPT [TEAM EXECUTION - ECD, STRATEGY ROLE]
PHORM ENERGY TOUR CONCEPT [TEAM EXECUTION - ECD, STRATEGY, DESIGN ROLE]
