Brand, Strategy, Process Development, Creative Direction
THE ROLE - Head of Creative for a company in full evolutional chaos. Responsible for building the creative infrastructure, team development, processes, and brand platform needed to match the leadership team's ambition for growth.
THE CHALLENGE - Hirschfeld had the talent and the momentum. What it needed was the structure. An informal creative process. A brand identity that had outgrown itself. A digital presence that needed a complete rebuild. A social strategy that was reactive at best.
The ask wasn't a refresh. It was a fully functioning creative marketing platform, built from the ground up, fast.
THE SOLUTIONS - Foundation first. Internal creative processes established. Brand identity system simplified and revitalized. Presentation decks modernized. Web presence rebuilt. A coast-to-coast video crew network created. Social elevated from reactive to intentional.
Then the work then started proving itself. Kona Big Wave needed a show-stopping activation concept for a 2026 audience. The Creative Team delivered. Phorm Energy wanted an experiential campaign with real voltage. The Team delivered. Both programs were presented with the full force of the newly built brand platform with precision, purpose, and confidence. Both projects closed.
THE RESULTS - Ten months. Creative team reinforced. Processes built. Brand reborn. Website live, SEO and analytics in place, regional video teams built, PR established. Social media team engaged and producing content worth watching. Proud of what the team was becoming.
Always leave things better than you found them.
KONA BIG WAVE CONCEPT [TEAM EXECUTION - ECD, STRATEGY ROLE]
PHORM ENERGY TOUR CONCEPT [TEAM EXECUTION - ECD, STRATEGY, DESIGN ROLE]
