Creative Direction, Digital Video and Media Content Strategy
THE ROLE - Long-term creative strategy and marketing consultant featuring recurring contracts spanning video content strategy, digital creative services, and brand storytelling across residential and commercial product lines.
THE CHALLENGE - Mitsubishi Electric HVAC makes cooling and heating technology most people never fully understand, but absolutely need to trust. Contractors, installers, homeowners, and commercial buyers all interact with the same products through entirely different lenses. The mandate was consistent across every engagement: take technically dense material and make it feel effortless.
THE SOLUTION - working in tandem with domestic and international marketing teams, create a full content media production ecosystem assembled around the work. Growing the team of video crews, editors, strategists, 3D animators, and CGI specialists as the story required.
Video narratives made engineering principles digestible. CGI product renderings made invisible technology visible. Tradeshow media made the brand impossible to walk past. Social content kept it all moving between touchpoints.
THE RESULT - Fourteen years of a fantastic relationship resulting in timeless digital marketing content with hundreds of thousands of online views. Materials created are still in active use.
RESIDENTIAL PRODUCTS
COMMERCIAL HVAC APPLICATIONS